Sportybet Review

After a near 3 year absence from the Kenyan betting scene, SportyBet makes a triumphant comeback. The platform basically pulled out of the market in September 2022 due to the perfect storm of regulatory hurdles and tax disputes with the Kenya Revenue Authority (the KRA). As a result, punters had been forced to look elsewhere for their betting needs, but the brand’s return in August 2025 ( courtesy of their partnership with Dreamhub Technology Limited) is generating a huge amount of buzz.

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First Impressions

The website greets you with a snazzy red and white design that really pops; it’s all about the bold fonts and the clean layout that shouts ‘energy’ and ‘simplicity’ in equal measure. Navigation is a breeze, with clear sections for live betting, sports and virtual games all on tap – and don’t even get me started on how quick it loads on mobile devices. Registration is a doddle – just pop in your phone number and you’re good to go via M-Pesa. This makes for a super welcoming and low-hassle entry point.​

Licensing in Kenya

Sportybet has got all its ducks in a row with a BCLB licence, and they’re officially listed as one of the 180+ operators active in the market for the 2025/26 period. The fact they were forced to exit in 2022 due to past disputes with the KRA only serves to highlight the importance of getting on the right side of the regulators. They’ve got clearance from the KRA and BCLB now, and that means they’re fully compliant with the latest tax laws – including that 12.5% excise duty on stakes and 20% withholding tax on winnings. This sets them up alongside competitors like 22bet and Megapari.

But what’s really noteworthy here is that they’ve sorted out their previous problems with the KRA – so they’re now fully compliant with the latest tax laws. This gives bettors an added layer of security – knowing that their cash is safe and the games are on the level.

Registration on SportyBet

When it comes to registration, the Kenyan market just got a whole lot easier thanks to SportyBet. This guys have streamlined the whole process to the point where you can get signed up in about two ticks of an eye

1. So, when you visit the site and click ‘Register’ – you’ll be looking at a super-minimalist interface – you only need to give them two pieces of info: your mobile number and a password:2. The Verification Phase
2. Now, as you can see, when you go to the verification screen, you get to choose how you’d like to get your 6-digit code:

If you’ve got a Telegram account, this is probably the best way to go – it’s instant, and it bypasses all the delays that can come with using local networks like Safaricom.

SportyBet Login

The ‘Login’ tab is right next to ‘Register’, so if you accidentally click the wrong one you can easily get back on track. You just enter your phone number and the password you set up when you signed up.

On the mobile app, the system keeps you logged in so that you don’t get stuck re-entering your details in the middle of a live match.

Promos at 22Bet

The promos at 22Bet are varied which is great because they cater to different types of players. Whether you’re a high roller or someone who just likes to have a casual flutter, you’ll find something that suits your style.

Games – Championship Mission Mania

Mission Mania is a great way to get rewarded for actually playing on the site’s quick games. I really like how the “stake and unlock” mechanic works – its clear and gives you a simple goal to hit every day to earn yourself some free bets. You get instant rewards and its nice to have a clear target to aim for each day.

Win Big Every Day – Sporty Hero & Aviator Tournaments

Tournaments for Sporty Hero and Aviator are a great way to mix things up and get a bit competitive. There’s a nice big KES 200,000 prize pool for the winners and the entry requirements are pretty loose – you just need a minimum bet of KES 10 and a 1.2x multiplier to start climbing the leaderboard. Aviator tournaments are on Fridays, and Sporty Hero ones on Saturdays.

Casino Cashback

Getting up to KES 10,000 back on your losses the day before is great because it gives you a bit of a safety net and lets you play with a bit more confidence. There’s a decent range of games that are included in the cashback too, like Jollof Wars and Sporty Birds.

First Day Reward

If you’re just starting out, the First Day Reward is a nice little bonus to help get you going. I like that you can earn this promo by playing on any of the casino games – which means you can have a good browse of the whole library and still work towards getting a gift of up to KES 1,000.

Payment Methods

22Bet only lets users deposit and withdraw using M-Pesa. To put money in, you go to Lipa na M-Pesa, select the amount you want to deposit (minimum KES 1, max KES 250,000), and enter your PIN. They refund the 5% government tax on certain amounts like KES 100, 250, or 500, so you get the full amount (barring any carrier fees for M-Pesa). For withdrawals, you just go to My Account > Withdraw, put in the amount you want to take out, and the money will turn up in your M-Pesa account instantly.

Betting Options

Sports Coverage

There’s a pretty decent range of sports to bet on – 27 in total! Football, basketball, tennis, rugby, cricket and volleyball are all there, with a lot of markets to bet on, especially in football. And if you like to bet on games as they’re happening, there’s in-play action on 100+ events a day, which is pretty good.

Casino Slots

There’s heaps of slots to choose from – over 200! And they’re not all the same old titles either – there are plenty of new games, and some of them have a lot of players, which is always a good sign. RTPs on some of the top slots are 96%+, which is great news for anyone who likes a bit of a risk.

KES 5M Jackpot

The Sporty 12 Jackpot is a big one – you need to guess the outcome of 12 football games to win KES 5M, and the stake is just KES 50! There are some consolation prizes for getting 10 or 11 right, which might not be a bad outcome if you’re not feeling confident in your predictions.

Mobile App

It’s quite nice to see that they have a dedicated iOS app. We’re usually used to Kenyan betting sites having an Android APK available, and nothing else. Often leaving iPhone users struggling with mobile browser versions that can feel a bit clunky or get really laggy. But SportyBet breaks this trend, with a fully optimised experience on both ecosystems and after trying it, I can safely say that it’s easily one of the most polished wagering tools to hit the African market.

Android users can just go to sporty.bet/keapp to download the APK, or use a QR code if that’s easier. They can also “Allow installs from unknown sources” on their phone to get it set up and ready in no time. iOS downloads work the same way – either through the official site or App Store links. And before you know it the app is installed and ready to go.​

FAQs

Is SportyBet working in Kenya?

The short answer is yes – Sportybet is indeed working in Kenya as of December 2025. This is a big deal as you may recall, they re-launched in August 2025 under Dreamhub Technology after ironing out a few issues with KRA, now the site and app are available country wide with a fully active official URL supporting live betting, deposits and withdrawals all via M-Pesa.

Does SportyBet work in Kenya?

Yes – Sportybet is up and running in Kenya right now and we’ve had no reports of any major outages to date. They’ve got all the necessary licenses and handle big traffic flows really well on event days (although, as with any site, there may be the odd M-Pesa or network delay to deal with – just try again if that happens)

Is SportyBet back in Kenya?

Yes – SportyBet did return in August 2025 after a bit of a three year break, and it’s now compliant with all of the necessary regulations, features some nice upgrades like instant cashouts and 24 hour virtual games

Why is SportyBet not working in Kenya?

To be honest Sportybet is working fine now, but in the past they had some issues with KRA (over 5 billion shilling claims) that led to them losing their license for a while. Any issues you’ve had in the past probably related to this tax dispute, or (if you’re having trouble now) it could be something as simple as an M-Pesa failure or poor internet – try checking your connection or the site status.

Is SportyBet working in Kenya today?

Finally – yes! As of December 22, 2025, SportyBet is working across Kenya for anyone looking to place a bet, with everything up and running on the site including live odds, betting and payments.