Home » Bet254
  • 2 jackpots
  • Live betting
  • Tournaments
  • Popular bets feature
  • Virtual sports
  • Bet multiplier feature
  • Quick links
  • Few sports are available from the picks
  • No casino or live dealer games
  • Few markets.
  • Average odds.
  • No Apps

Bet254 is a pretty decent bookie by Kenyan standards with the most popular sports including football, basketball and tennis available. With live bets and popular bets incorporated too at the homepage, you are not likely to miss options at any given time. More recently, bookies have been dropping the jackpot product from their sites owing to cash crunch problems but not bet254. Bet254 has not 1 but 2 jackpots available for you to play in. These jackpots are also completely different from each other in that the markets and the rules are completely different. The choice is yours. There is also a special tournaments category where tournaments from all over the world are available for waging. Being a local bookie, English is the only available language for access.

BET254 at a glance

Albertyne Limited is the company that owns and runs Bet254. Albertyne is registered and licensed by BCLB in Kenya under the license number BK 0000119. Bet254 solely runs its operations in Kenya


  1. 2 jackpots are available. The first jackpot price is 500,000 kes for 15 correct picks. Players participating in this ticket choose how many teams score at least one goal in each of the selections. Furthermore there are prizes for 13 and 14 correct predictions. The other jackpot prize is a cash prize of 1,000,000 kes and the participants get to pick 13 winners in the selected matches. Nevertheless, 10,11 or 12 correct predictions qualify for prizes from the bookie. Players can participate in both of these jackpots simultaneously if they like.
Bet254 jackpots
  1. Live betting is available.
  2. Tournaments are present and players are free to choose. An example of such tournaments is Cologne, ATP World Tour 250
  3. Popular bets feature. This feature works by highlighting the hot picks by many players and might play a part in helping you make decisions when waging
Bet254 popular bets feature
  1. Virtual sports present too.
  2. Bet multiplier feature present. This bookie has introduced this feature that works by multiplying your total odds by a certain factor that increases the more selections you have in your betslip. For example, if you have a betslip of odds 5 containing 3 legs your total odds will be multiplied by 1.02. The multiplier increases progressively.
Bet254 Bet multiplier
  1. Quick links are available to the most popular leagues in the world.


  1. Few sports are available from the picks.
  2. No casino or live dealer games.
  3. Few markets. Most markets even in the most popular of sports rarely go above 60. With a population that prefers more specialised markets when placing bets especially in football which is very popular, having wider markets would be a priority for any bookie.
  4. Average odds. The odds are not bad but they can definitely get a slight boost in my opinion.

Payment methods

Mpesa is the sole approved payment processor. This has been the case with almost all upcoming local bookmakers because of the ease and convenience of using Mpesa. To make a deposit, you could opt to do it directly from the website or the sim toolkit way. Going the online way, you only need to input the amount while the automated process takes over before requesting for PIN from you. To make a withdrawal, all you have to do is insert your details as prompted and the amount and request the withdrawal.

Bet254 Payment methods


Bet254 has one of the simplest platforms in terms of navigation. You could search for tournaments or events right from the homepage or choose to manually search for games of interest from the quick links provided at the left side of the screen. Unconventionally, the menu has been placed on the right side and you could access everything with regards to your account from the menu.

Bet254 Platform

As for the virtual sports players, only 3 football leagues are available namely, Spanish, Italian and English league are available. Unfortunately no animation is present and you can view only your markets, statistics and livescore as the events progress

Customer support

If a player requires any support from the bookie, you can click the help option at the bottom of the webpage where you will be directed to a series of automatic queries and answers that have already been solved for you. If your issues are not taken care of by these FAQ, you can opt to contact the customer care or an agent through the following avenues.

Bet254 Customer support

The bookie also has a facebook page where it engages its thousands of followers. At your discretion, you could also opt to have your issues taken care of right from facebook as the bookie has demonstrated in the interaction below.

Bet254 social

Promos and bonus

As at the time of drafting this review, there were no active running bonuses available. But going through their facebook page, clearly the bookie occasionally comes with offers here and there at times. Players should therefore keep tabs with the bookies activities and you will be surprised with what the bookmaker has in store for you.

Odds quality

In comparison with other local bookies, bet254 has similar odds in the football section and they are neither better off nor worse off whatsoever. However, the basketball category odds are not as attractive as compared to football. The bookmaker could surely do with a little bit of a boost. Having over 185.5 in total points odds at 1.65 is below par in my opinion.

Betting limits

The minimum deposit accepted by the bookie is 1 kes while the maximum you can deposit has been capped by Mpesa at 70,000 kes. As for the waging limits, the minimum stake is also 1 kes.

Mobile options

No mobile app is available for download at the moment.

Experience and summary

I would totally recommend using bet254 for the new players because of the ease of using the website. In addition to that, I also find the aspect of having two different jackpots quite great because you are no longer limited to the 1X2 market anymore. To top that off, addition of the bet multiplier is really nice and you will definitely appreciate that.


The bookie gets 3.5 stars for the efficiency of the website and the features it has incorporated. At a time when most bookies are offloading the jackpot, bet254 really outdid itself. I find the bet multiplier feature quite an initiative too and most players are likely to appreciate it too. Not having an app is a minus


Why are some bets still open despite the conclusion of the game wit Bet254?

Bets are usually settled on completion of the game. However some events have to wait for officially announced outcomes and at times delay may be experienced.

Bet254 Details

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3.5 rating

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