Home » William Hill
  • Doesn't levy 20% tax
  • Trusted Brand
  • Cash out – they call it Cash in here
  • Unique super sub feature where that goal scorer will automatically be replaced with the player substituting them.
  • 37 sports featured – highest I've seen
  • Detailed stats for each game
  • Live score and results
  • Live Betting
  • Match tracker
  • They target the UK market and here, we heavily follow their soccer
  • Live Streaming for players with funded accounts or have placed bets recently
  • No M-Pesa
  • No Kes as a currency
  • Offers so much that it becomes too much – we know that there's a casino and a live casino but why do "Vegas" and Poker have their own sections?
  • Few offers/bonuses/promotions for existing players
  • Unfamiliar odds format – this can be changed.

First Impression: You will notice that their site is a little crowded with features you’ll probably never use. As a Kenyan, chances are you’ll only be using them as a sportsbook. They do not support M-Pesa; this is their biggest shortcoming. However, they do not charge the 20% withholding tax as required by the Kenyan government either. This is why they’ve made it to our list. The fraction (1/4) is their preferred odds format and even though you can change to the decimal format (1.25), consider wagering in their format for a while. Fraction odds show exactly how much profit you’ll be making after subtracting your initial stake from the possible win. This review will only be covering their sports betting section.

William Hill at a glance

William Hill was founded in 1934. The Second world war didn’t begin until 1939 for comparison. Back then, sports betting was illegal almost everywhere. The Late Former President Moi was 10 then. William Hill has since grown to be UK’s favorite bookie since then. They have multiple brick and mortar shops – like we had Betin and Mozzartbet shops – and they had their first online shop in 1998, at the peak of the dot com bubble. WHG limited runs William hill and this company is licensed in Gibraltar. The bookie is registered by both the UK gambling commission and the Gibraltar gambling commission.

Deposit methods at William Hill

William Hill deposit methods

Kenyan players can make deposits by debit/credit card, e-wallets – Skrill, Neteller, ecopay and bank(wire) transfer A. Credit Card will the most convenient deposit mode. You’ll be required to provide the credit card number, the CVV (3-digit code at the back side of your card), the account holder’s name and the expiry date. Credit card top ups are free and instant. However, the dollar is at an overtime high and your bank will charge you at least Kes 1150 when you top up your account with $10. This is the minimum deposit possible. Once you have setup your card, you will be able to access the quick deposit feature where funds are automatically deducted from your bank account.

Withdraw options

You will be required to provide proof that you’re of age before withdrawing funds.

William Hill withdrawal options

A government issued ID like the NHIF card or national ID will do. You can even use a passport if you have one. There’s a disclaimer that the company can request a proof of residence at their discretion. A utility bill will be sufficient. Withdrawals take 3 hours for e-wallets and up to 3 days for credit cards. Wire transfers to Kenya typically take 3 to 5 business days to be processed. You can cancel pending withdrawals before they’re processed in case you want to wager again: I personally advise against this however.

Payment methods conclusion

William Hill doesn’t support mobile money transfer and you’ll have to make do with credit cards or e-wallets. PayPal isn’t supported. Not that you’re missing anything. They love limiting accounts over undisclosed security concerns.

William Hill paypal not supported in Kenya

William Hill customer service

Live Chat is the preferred method of contact by all the decent bookies including William Hill. You can still email them or call through their toll-free numbers. Their live chat slow as they hadn’t gotten back in thirty minutes.

William Hill live chat support

The good

You can switch to the decimal odd format

The fraction is their default odds format and you can switch to the decimal format that you’re used to. Click “odds format” on the navigation bar

William Hill decimal odds format

Detailed stats for all the in-play games

William Hill In Plat stats

In-play games are my favourite. Mostly because I can wager multiple times and that I can adjust my strategy in real time. Nothing beats watching a game live. Their match tracker is the closest you’ll get to watching a game without a funded account.

William Hill match tracker

Live Betting Tip: Leeds are on fire this season but their defence is leaking goals. If they score first, put your money on the BTTS (GG) market, there’s a fat chance they’ll concede a goal.

The bad

William Hill isn’t regulated by the BCLB. They do not have a Kenyan presence and have barely designed their site with Kenyan players in mind

Bottom Line

Aside from the super sub feature where if your goal scorer is subbed, all goals scored by their replacement will be credited to the player you had bet on, William Hill doesn’t have anything worth writing home about. Deposits are a hassle and there’s a chance you’ll be required to prove identity before withdrawing. Will the 20% you’ll be saving be worth the hassle? It’s your call.


I give William Hill a 3 star. A solid bookie that had been in business for years but they lack a local presence. Support never got back in time and mobile money transfer was unavailable.

Welcome bonus and promotions

There were 10 promotions at the time of this review and these are the relevant ones

Acca freedom

All multi bet slips with 3 games exceeding 1.2 odds on each event have their odds boosted. All slips with at least 5 games with 1.2 odds are insured with a cashback if you miss the big prize by one event. This free bet is capped at 20 Euros.

Top odds

The company guarantees that their odds will always be higher than those of Bet365, Skybet and the other competitors in this list, unless they have boosted odds too.

10% cash back on all losses in tennis

This is capped at 100 Euros and it will be in form of a free bet.

Quality of odds

I compared their odds with two bookies that they had “guaranteed” to beat at odds and William Hill Didn’t lie

William Hill

Wiiliam Hill Odds

Paddy Power

Paddy Power odds


Bet635 odds

Betting limits

$500,000 is the maximum pay-out on all major sports. $0.04 is the minimum stake

Mobile options

William Hill has mobile app for iOS and for Android. The Android version was unavailable on the Google play market at the time of this review and there was no direct link.


Can a Kenyan player join William Hill?

Sure. But they don’t support M-Pesa. There’s a hill by the same name (William Hill 😏) and you can see it from the Rift Valley View Point. St. Margaret Satellite – the big circular thing – is mounted on this hill.

If you’re uncomfortable with sharing your credit card details online, use Skrill instead. It lets you top-up (and withdraw) through M-Pesa.

William Hill Details

Withdrawal Methods:
Withdrawal Limits:
3.0 rating

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