Home » William Hill
  • Doesn't levy 20% tax
  • Trusted Brand
  • Cash out – they call it Cash in here
  • Unique super sub feature where that goal scorer will automatically be replaced with the player substituting them.
  • Secure and reliable
  • 37 sports featured – highest I've seen
  • Detailed stats for each game
  • Live score and results
  • Live Betting
  • Match tracker
  • They target the UK market and here, we heavily follow their soccer
  • Live Streaming for players with funded accounts or have placed bets recently
  • No M-Pesa
  • No Kes as a currency
  • Offers so much that it becomes too much – we know that there's a casino and a live casino but why do "Vegas" and Poker have their own sections?
  • Few offers/bonuses/promotions for existing players
  • Unfamiliar odds format – this can be changed.

The William Hill website is well-designed and easy to navigate, with all the essential information displayed prominently on the homepage. The platform’s color scheme is appealing, making for a pleasant browsing experience. The site’s layout is user-friendly, and players can quickly find their favorite sports, casino games, and promotions.

William Hill at a glance

William Hill is a UK-based online betting and gambling company that was founded in 1934. The company is headquartered in London, England and has a long-standing reputation as one of the most trusted and respected brands in the industry. William Hill is publicly traded on the London Stock Exchange and is a constituent of the FTSE 250 Index.

In the UK, William Hill is licensed and regulated by the UK Gambling Commission, which is a highly respected regulatory body that oversees all aspects of the online gambling industry in the country. The UK Gambling Commission ensures that William Hill adheres to strict rules and regulations to ensure that the platform is safe, secure, and fair for all players.

William Hill also holds licenses in other jurisdictions, including Gibraltar, where the company’s international operations are based. The Gibraltar Gambling Commission oversees William Hill’s operations outside of the UK, ensuring that the platform is licensed and regulated in accordance with local laws and regulations.

Deposit methods at William Hill

William Hill deposit methods

William Hill comes with its range of convenient deposit methods for users in Kenya to add funds to their account. Users can choose from popular payment options such as Visa and Mastercard debit or credit cards, which are widely accepted and offer a fast and secure way to deposit funds. Bank transfers are also available, although this method may take a few days to process. Additionally, William Hill accepts payments from popular e-wallets such as PayPal, Skrill, and Neteller, which offer a fast and convenient way for users to deposit funds into their account. For users who prefer not to share their personal or financial information online, William Hill also accepts deposits made using PaySafeCard vouchers, which can be purchased from retail locations.

Withdraw options

You will be required to provide proof that you’re of age before withdrawing funds.

William Hill withdrawal options

A government issued ID like the NHIF card or national ID will do. You can even use a passport if you have one. There’s a disclaimer that the company can request a proof of residence at their discretion. A utility bill will be sufficient. Withdrawals take 3 hours for e-wallets and up to 3 days for credit cards. Wire transfers to Kenya typically take 3 to 5 business days to be processed. You can cancel pending withdrawals before they’re processed in case you want to wager again: I personally advise against this however.

Payment methods conclusion

William Hill doesn’t support mobile money transfer and you’ll have to make do with credit cards or e-wallets. PayPal isn’t supported. Not that you’re missing anything. They love limiting accounts over undisclosed security concerns.

William Hill paypal not supported in Kenya

William Hill customer service

William Hill provides customer service and support to its users in Kenya through various channels. The platform offers a comprehensive help center that provides answers to frequently asked questions and a guide on how to use the platform. The help center covers topics such as account management, deposits and withdrawals, sports betting, casino games, and more.If users require additional assistance, they can contact the William Hill customer support team directly. The platform provides support via email and live chat. The live chat feature allows users to speak directly with a customer support agent in real-time and get quick and efficient answers to their questions. The email support option allows users to submit a query or issue, and a customer support agent will respond as soon as possible.

William Hill also provides support through social media channels such as Twitter, where users can direct message the support team for assistance.

William Hill live chat support

The good

You can switch to the decimal odd format

The fraction is their default odds format and you can switch to the decimal format that you’re used to. Click “odds format” on the navigation bar

William Hill decimal odds format

Detailed stats for all the in-play games

William Hill In Plat stats

In-play games are my favourite. Mostly because I can wager multiple times and that I can adjust my strategy in real time. Nothing beats watching a game live. Their match tracker is the closest you’ll get to watching a game without a funded account.

William Hill match tracker

Live Betting Tip: Leeds are on fire this season but their defence is leaking goals. If they score first, put your money on the BTTS (GG) market, there’s a fat chance they’ll concede a goal.

The bad

William Hill isn’t regulated by the BCLB. They do not have a Kenyan presence and have barely designed their site with Kenyan players in mind

Bottom Line

Aside from the super sub feature where if your goal scorer is subbed, all goals scored by their replacement will be credited to the player you had bet on, William Hill doesn’t have anything worth writing home about. Deposits are a hassle and there’s a chance you’ll be required to prove identity before withdrawing. Will the 20% you’ll be saving be worth the hassle? It’s your call.


I give William Hill a 3 star. A solid bookie that had been in business for years but they lack a local presence. Support never got back in time and mobile money transfer was unavailable.

Welcome bonus and promotions

2023 Bonus Update!

  • Get a Kes 3900 free bet when you deposit Kes 1300
  • Get your stake back as a free bet (max Kes 3,000) when your bet slip of 5+ games loses by one match
  • Play for free and win. Get 8 free bets of Kes 3,800 by choosing 6 games that will end in 3 or 4 goals

There were 10 promotions at the time of this review and these are the relevant ones

Acca freedom

All multi bet slips with 3 games exceeding 1.2 odds on each event have their odds boosted. All slips with at least 5 games with 1.2 odds are insured with a cashback if you miss the big prize by one event. This free bet is capped at 20 Euros.

Top odds

The company guarantees that their odds will always be higher than those of Bet365, Skybet and the others, unless they have boosted odds too.

10% cash back on all losses in tennis

This is capped at 100 Euros and it will be in form of a free bet.

Quality of odds

I compared their odds with two bookies that they had “guaranteed” to beat at odds and William Hill Didn’t lie

William Hill

Wiiliam Hill Odds

Paddy Power

Paddy Power odds


Bet635 odds

Betting limits

$500,000 is the maximum pay-out on all major sports. $0.04 is the minimum stake

Mobile options

William Hill has mobile app for iOS and for Android. The Android version was unavailable on the Google play market at the time of this review and there was no direct link.


Can a Kenyan player join William Hill?

Sure. But they don’t support M-Pesa. There’s a hill by the same name (William Hill 😏) and you can see it from the Rift Valley View Point. St. Margaret Satellite – the big circular thing – is mounted on this hill.

If you’re uncomfortable with sharing your credit card details online, use Skrill instead. It lets you top-up (and withdraw) through M-Pesa.

William Hill Details

Withdrawal Methods:
Withdrawal Limits:
3.0 rating

Leave a Reply

Your email address will not be published. Required fields are marked *